LEXUS - LUXURY AWAITS

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OPPORTUNITY To build on the success of the current campaign Lexus asked Squeaky to design and develop a new site re-introducing young and affluent African Americans into a lifestyle of luxury. The goal was to build the new website using design cues from the original while simultaneously creating a fresh new visual aesthetic.

SOLUTION Squeaky redesigned LuxuryAwaits.com with an overall focus that remained on the lifestyle content with Lexus cars peppered throughout the site in a way that feels organic. In addition to updating the design and editorials for the luxurious lifestyle guide a new section had been implemented showcasing exclusive content and events related to the Lexus secret organization, The Rushers.

  • Strategy
  • Consulting
  • Web Design & Development
  • SEARCH ENGINE OPTIMIZATION
  • ANALYTICS
  • USABILITY

Some portions of this site (specifically, imagery on the clients section and the portfolio section) may be under copyright control from other entities. Placement in the clients section and the portfolio section of this site in no way implies ownership of the imagery by Squeaky Wheel Media. All imagery in the clients section and the portfolio section retains the copyright of its owner. Squeaky Wheel Media does not authorize the use of this imagery, for any purpose, without the express permission of Squeaky Wheel Media and the owner of the imagery, where applicable.

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